Echinacea are erect, clump-forming rhizomatous perennials with simple or pinnately lobed leaves and solitary, long-stalked daisies with prominent conical central disks and often drooping ray florets; attractive to butterflies
'Ruby Giant' is an upright perennial to 90cm tall, with branched stems bearing flower-heads to 12cm wide, with two rows of narrow, spreading, deep pink ray florets which fade to greyish pink